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Carey Nieuwhof

What a YouTuber can teach pastors about reaching people


Hi Reader,

What happens when church leaders avoid the conversations that are already shaping people all week long?

In this episode of the podcast, I sit down with Ruslan KD, YouTuber, artist, communicator, and deeply committed local church guy, for one of the most honest conversations we’ve had in this year’s 2026 Church Trends series.

Ruslan speaks directly to millions of people online—many of them young men—about theology, current events, discipleship, and truth in a polarized world. And he’s doing it without abandoning the local church.

We talk about why young men are returning to church, why pastors often feel pressure to stay silent on controversial issues, and what happens when leaders lose control of their narrative in an algorithm-driven culture.

Ruslan also shares practical insight on going direct-to-camera, teaching people how to think (not just what to think), and why avoiding hard conversations may actually be holding churches back.

If you’re trying to lead faithfully in a loud, divided, online-first world, this episode will challenge and encourage you.

I think you’ll find it incredibly timely.

🎧 Listen now and take the next step toward healthier leadership. Watch it on YouTube or tune in wherever you listen to podcasts.

This episode is brought to you by...

Ignitor Media

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Check it out at IgniterMedia.com/carey.

Gloo Content Studio

Gloo Content Studio is built around a simple idea: one message can power a whole week of ministry. If you want to reclaim your Mondays and extend the impact of your preaching, check out Gloo Content Studio.

Head to gloo.com/carey to try it.

Show Notes

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Carey Nieuwhof Communications, PO Box 160, Oro Medonte, Ontario L0L 2X0

Carey Nieuwhof

Don’t settle for an impact smaller than you’re called to make. It's time to unlock your potential and lead confidently into a future filled with growth — for yourself, your church, and your mission. Get access to some of my best leadership content, only published in my newsletters.

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