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Carey Nieuwhof

Sin has a mass-marketing strategy. Here’s how it works.


Hi Reader,

I don’t think about spiritual warfare the way I used to. Theologian Joel Muddamalle helped change that in today’s conversation and I think it’ll shift something for you too.

The line that stopped me: the dark forces of this world are experts in mass-marketing sin. Not isolated temptations in dramatic moments, but a sustained, sophisticated campaign—and your devices are the primary channel.

We cover a lot of ground in this one:

👉 How sin moved from a one-off temptation to a mass-marketing strategy.

👉 Why the Christian response to political division isn’t submission to power or dominance over it, but subversion of it.

👉 And something more quietly practical: how to create an environment where your best people genuinely don’t want to leave.

This is one of those conversations I kept thinking about long after we finished recording. I hope it does the same for you.


🎧 Listen now and take the next step toward healthier leadership. Watch it on YouTube or tune in wherever you listen to podcasts.

This episode is brought to you by...

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The Art of Preaching

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Show Notes

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Cheering for you,

Cheering for you,

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Carey Nieuwhof Communications, PO Box 160, Oro Medonte, Ontario L0L 2X0

Carey Nieuwhof

Don’t settle for an impact smaller than you’re called to make. It's time to unlock your potential and lead confidently into a future filled with growth — for yourself, your church, and your mission. Get access to some of my best leadership content, only published in my newsletters.

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