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Carey Nieuwhof

On the Rise: Is Woke broke? Also, your reputation is spreading and marketing to Gen Z


Welcome to the On The Rise newsletter, where I feature fascinating, helpful, and sometimes curious content that caught my attention this week.

Today, is this the year Woke broke, how the Trump presidency is reshaping the world, Gen Z marketing trends, and insights on your reputation.

Gen Z is Turning Marketing Upside Down

Some surprising notes for your church’s social media team.

We’re still figuring out Gen Z, but these marketing trends will help your social media team better understand the puzzle that is Gen Z.

So what’s the latest? Well,

  • They probably won’t deal with your church if your senior leader isn’t online.
  • They’ve done 60% of their market research on TikTok, YouTube Shorts, and Reddit forums.
  • They love their phones but won’t make a call.
  • They don’t like ‘ads’ but love to hear from peers.

It’s worth measuring your digital strategy against these insights.

⏰ Today’s A Good Day to Decide ⏰

See you at The Art of Leadership Live?

In September, I'm hosting The Art of Leadership LIVE in Dallas, Texas.

The conference is carefully designed with a perfect balance of teaching, connection, and free time so you can find the right insight and act on it.

Through insightful sessions and meaningful conversations, you’ll leave having set up the foundation you need to grow your church and leadership, and have a blast while doing it!

As an all-access member of The Art of Leadership Academy, you get to skip the application process and save $200 on registration.

There are only a limited number of spots, and they’re filling up quickly, so don’t wait! Secure your ticket today.

Quote I'm Thinking About

James Clear on your reputation and word getting around.

The world is big, but industries are small.
After a few years, everyone comes to know the quality of your work.
Reputation matters.
- James Clear

The Chosen is Back for Season 5

A must-see event this Easter season

The people of Israel welcome Jesus as king while his disciples anticipate his crowning. But—instead of confronting Rome—he turns the tables on the Jewish religious festival. Their power threatened, the country’s religious and political leaders will go to any length to ensure this Passover meal is Jesus’ last.

Shot in a beautiful cinematic format, The Chosen: Last Supper brings the most pivotal week in history to audiences in this special three-part theatrical release.

Get tickets at thechosenlastsupper.com.

In US theaters March 28—and worldwide April 10.

My Weekly Book Recommendation

The Hardest Sermons You'll Ever Have to Preach, by Bryan Chapell

One of the most challenging things pastors do is preach a ‘hard’ funeral. A stillborn child. Suicide. Cancer. A drunk driver. It’s a privilege to be with families in their deepest crisis, yet you can sit there staring at a blank screen for hours. What do you say?

This reference book is a collection of sermons that tackle the above subjects and many others. Sometimes, it’s just good to know others have gone before you and done well. I keep this on my shelf as a starting point for those situations in which I might be called to pastor in the worst circumstances.

Podcast I'm Listening To

Mark Sayers on the year Woke broke & how the Trump presidency will reshape the world.

If you’re not listening to Mark Sayer’s Rebuilders Podcast, you’re missing out.

Mark is an Australian pastor who has an astonishing knowledge of global politics, trends, and insights. Best of all, he’s more of an ‘observer’ than a ‘ranter’ coming at you from the right or left. His humility and staggering intelligence are a rare combination.

These two episodes help frame the dizzying change in culture we’re seeing right now.

  1. Is this the year Woke broke?
  2. How the Trump Presidency will reshape the world.

Few people bring the insights and observational calm Mark delivers in an age of chaos.

P.S. I'm having Mark on my podcast in a few weeks to do a deep dive into these topics. Subscribe and you won't miss a thing.

Cheering for you,

Weekend Watching: Mark Batterson

This week on the podcast, Mark Batterson unpacks the funding and church planting strategy of National Community Church, from 29 people to owning coffee houses and city blocks in one of America's most expensive real estate markets, and how 'success' goes from gradual to sudden.

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Carey Nieuwhof Communications, PO Box 160, Oro Medonte, Ontario L0L 2X0

Carey Nieuwhof

Don’t settle for an impact smaller than you’re called to make. It's time to unlock your potential and lead confidently into a future filled with growth — for yourself, your church, and your mission. Get access to some of my best leadership content, only published in my newsletters.

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