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Carey Nieuwhof

On The Rise: Life.Church bans this phrase. Should you?


Welcome to the On The Rise newsletter, where I feature fascinating, helpful, and sometimes curious content that caught my attention this week.

I love and respect Craig Groeschel and his leadership so much. So today, why Craig banned a phrase from his vocabulary and asks his team not to use it, some online traps too many leaders fall into, and the value of humility according to the US Marine Corps.

This Phrase is Illegal at Life.Church

And it’s a good way to stop making excuses.

I run into so many church leaders who explain to me why a particular approach or strategy won’t work in their context.

But it’s New England (or Canada, or rural Ohio, or New Zealand, or fill-in-the-blank-here…)

You don’t understand my people. They’re tough to convince.

Ugh, my denomination won’t…

You get it.

Craig Groeschel banned the phrase “my people won’t” at Life.Church and instead trains his leaders to say something better.

To see the shift, click this link.

Practice what Craig teaches, and not only do your excuses disappear, your progress on the mission accelerates.

Become a More Compelling Communicator (Live Coaching Call)

Small shifts can lead to a much bigger impact. Make real progress—live on Tuesday.

Whether you’re preaching, leading a staff meeting, or casting vision for the future, your voice is one of your most powerful leadership tools… yet most leaders never learn to use it intentionally.

This Tuesday, October 21st, we’re analyzing real clips from communicators to show you how tone, pace, volume, and emphasis can completely change how a message lands.

You’ll see practical examples of how tiny adjustments can increase trust, create urgency, capture attention, or move people to action.

You’ll walk away from the Live Coaching Call with simple techniques you can put into practice the very same day.

Mark your calendar—and click here to easily save the details.

Is Content Dead?

The dance between AI and creativity is changing.

The internet is filled with AI slop. Is the church far behind as more and more content gets automated?

In this short, thoughtful post, Charlie Hills explains how he uses AI so he stays the chef and AI becomes the sous-chef. A very helpful metaphor and some solid advice.

You’re Invited: The 2025 Connected Leaders Tour

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“I am so grateful to have... learn[ed] more about AI and how it can be a valuable tool in building a stronger and more God centered ministry!" -Previous Attendee

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Weekly Book Recommendation

Leaders Eat Last, by Simon Sinek

As the world gets more selfish and leaders get more brash (to their detriment), Simon Sinek’s study of how US Marine Corps leaders eat last, not first, and train their teams to function like a team that supports each other is a helpful read.

Quote I’m Pondering

James Clear on truth and belonging.

People often care about belonging more than they care about accuracy. We don’t always believe things because they are factually correct. In many cases, we cling to beliefs that make us look good to the people we care about.
- James Clear

Take this idea a little further, and I wonder if some church leaders push their beliefs to the ‘extreme’ simply to get more traction online (I feel like I see a version of this almost every day now…controversy gets clicks).

It’s a dangerous trap, because the more you get known for something the more you have to keep whatever that is up.

And the larger the gap between your true private self and public persona, the more likely you will suffer some kind of moral collapse or become some unrecognizable version of yourself. In both cases, your soul is in danger.

Cheering for you,

Weekend Watching

Judah Smith & Dr. Les Parrot

Judah Smith and Dr. Les Parrot talk about the unique pressures pastors face. Les Parrot has been Judah's therapist for 15 years, and Les and Judah explain why your brain is lying to you 80% of the time, offer insights into how pastors self-sabotage, and provide guidance on how to break the cycle of negative thoughts that many church leaders struggle with.

Leadership Is Better Shared. Invite Your Friends!

Know someone who would benefit from The Art of Leadership Academy? Invite them to join by visiting your Invitation Hub.

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Carey Nieuwhof Communications, PO Box 160, Oro Medonte, Ontario L0L 2X0

Carey Nieuwhof

Don’t settle for an impact smaller than you’re called to make. It's time to unlock your potential and lead confidently into a future filled with growth — for yourself, your church, and your mission. Get access to some of my best leadership content, only published in my newsletters.

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