Hi Reader,
Do you find this as startling as I do?
Of the 5 Disruptive Church Trends I outlined for 2025, the one that I can't shake from my mind is that Evangelism Is On Life Support.
Only 1% of churches report that they're "Very Effective" at reaching new people. 1%!!
So... WHY are outreach efforts failing?
Today, I'd love to share an insightful article from VisitorReach on the state of outreach: Why Traditional Church Outreach is Failing (The 12 Touchpoint Rule).
This is definitely one of the keys to it all...
Before the pandemic, it only took 3 to 5 touchpoints—interactions like a personal invitation or attending an event—for someone to feel comfortable visiting your church.
Today, that number has soared to 12 to 15 touchpoints.
Is that why outreach feels harder than ever? Does your church plan for that number of touchpoints with people?
Start 20-120 new conversations with people in your community.
One of the reasons I love partnering with VisitorReach is that they help you bridge the gap.
Churches using VisitorReach start 20–120 new conversations with people in their area each month. These conversations build relationships, create ongoing touchpoints, and lead to in-person visits.
Cheering for you,
P.S. Wondering why church outreach feels harder than ever? Click here to find out.
