Hi Reader,

In 2024, 78% of people rated a deepfake video completely authentic, even after being told deepfakes exist.

Think about that for a minute, nearly 8 out of 10 just couldn't tell what was real.

AI can now write your sermon outline, your newsletter, your sharpest leadership take — in seconds, for free. The skills that used to signal real leadership are suddenly available to everybody.

In other words, we now live in a world where competency can be generated and even counterfeited.

Think about it. Maybe your amazing content doesn't have the same leverage it used to. (I'm writing this as a devoted content creator 🤯.)

So then...

If the floor just rose for everyone, what's the ceiling made of?

I made a new video on exactly that. There's one thing AI will never be able to fake for you and it might be the most important leadership investment you can make.

Watch here to see what I mean. ↓

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We're all still figuring out what AI means for how we lead. But I'd bet on this: the leaders who thrive won't be the ones with the slickest tools. They'll be the ones people stop needing to wonder about.

Cheering for you,

P.S. Watch to the end... there's a way to get early access to the book I'm writing on all of this.